Peachtree Heating and Air Website and Branding

Many HVAC/heating and air contractors’ branding is bland, unappealing and designed to be too technical. Peachtree takes the approach of appealing to homeowners, and especially women who are selecting a contractor to come into their homes. Peachtree’s website and marketing materials really stress the nature of a home with headlines such as, “Your Indoor Comfort is our Business,” and, “Keep Your Family Warm and Cozy this Winter.” The website highlights key benefits for using Peachtree including upfront pricing, 24-hour emergency service, exceptional service guarantee, background-checked technicians and precise appointment times. The brand seeks to do the same: be warm and stand out from more conventional HVAC contractors.

PROJECT DESCRIPTION

Many HVAC/heating and air contractors’ branding is bland, unappealing and designed to be too technical. Peachtree takes the approach of appealing to homeowners, and especially women who are selecting a contractor to come into their homes. Peachtree’s website and marketing materials really stress the nature of a home with headlines such as, “Your Indoor Comfort is our Business,” and, “Keep Your Family Warm and Cozy this Winter.” The website highlights key benefits for using Peachtree including upfront pricing, 24-hour emergency service, exceptional service guarantee, background-checked technicians and precise appointment times. The brand seeks to do the same: be warm and stand out from more conventional HVAC contractors.

Website Design

HOMEPAGE DESIGN

HOMEPAGE DESIGN on mobile

Branding & Logo Design

Color and Typography Palette

Service Truck Wrap Design

Employee Uniform

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