Getting HVAC buyers to the parts counter

The problem

Ewing Kessler represents more than 40 HVAC and controls manufacturers and runs parts and supply for contractors and building owners. When someone in Mississippi searched “HVAC parts near me” or “HVAC supply near me,” Ewing Kessler was on page 7. Contractors who need a part today don’t scroll that far.

What we did

We wrote location pages for the places Ewing Kessler serves, including Greenwood, Jackson, Hernando and Tupelo, and kept building quality links back to the site. New content follows three ideas: what Ewing Kessler does, what it knows, and where it works. Our team gets each post most of the way there, then Ewing Kessler adds the industry detail only it has. We also mapped a new site around capabilities, industries and regions, with copy for every page.

What changed

From September to November 2025, form submissions went from 7 to 22 and first-time visits jumped 382%. “HVAC parts” and “HVAC supply near me” climbed from page 7 to page 1 in key Mississippi locations. By July 2026, organic search was still growing, lead forms held at about 10 a month, and click-to-call rose about 15%. About 85% of those calls came from local and organic search.