A refreshed logo for Memphis' oldest cafe
Arcade Restaurant, ahead of its 100th. Drawn from the famous sign, plus menus, signs, merchandise and a new website.
Menus, signage and merchandiseMemphis branding agency
Branding and logo design for Memphis businesses
We've designed logos and refreshed brands for Memphis restaurants, law firms, architects and clinics, and named a few businesses along the way. Most of that work happens alongside a new website, because a rebuild is when you're already changing your public face. It's the right time to take a hard look at the brand too.
100th birthdayA refreshed logo for the Arcade, Memphis' oldest cafe
What branding covers at LAB
01
Logo and visual identity
The mark, colors and type everything else is built from. We built Skinner Technology Group's identity for its launch, and new ones for J Smith Law and Timothy D. Bartell after each split from an old firm.
Skinner Technology Group02
Brand refreshes
Updating a look people already know without losing what they recognize. The Arcade kept its sign and its history. ETFC Architects kept more than a century of identity and got a modern one.
ETFC Architects03
Naming
Elite Total Wellness needed a name that fit more than men's health. Altana on McLean was a new Midtown building with no name at all.
Altana on McLean04
Brand guidelines
Every branding project ends with a brand guide, so whoever designs your next sign or brochure gets it right. Altana on McLean and AKwire are two examples.
AKwire05
Signs, menus, print and merchandise
The Arcade's menus, signs and gift shop merchandise. Elite's storefront, mailers and staff scrubs. Tailored Staffing's pens and USB drives.
06
Messaging
In a bigger branding package we also write the words: taglines and the tone your copy should take. Silly Goose's refresh came with two new taglines.
Silly GooseWhy brand and website work belong together
Most of our branding work has happened as part of a website project, and we think that's the best time for it. A rebuild already means new copy, new photos and a new look online. If the logo or colors are out of date, the new site inherits the problem, or you end up redesigning it again to match a new brand a year later.
When we do both, the brand carries onto everything else you print or hang on a wall. ETFC Architects, the Arcade and South of Beale all got a new brand and a new website together.
Branding on its own works too. Elite Total Wellness and Altana on McLean were branding projects with no website attached: names, logos, signs and a brand guide.
Selected branding work
Every project here has a full case study with the work itself.
One brand for two locations
South of Beale. A south-pointing identity with a stamp for each location, and a mobile-first site with menus and Resy reservations.
A south-pointing identity
Three new projects in 60 days
ETFC Architects. A refreshed brand and project-led website for a firm with more than a century of history.
3 new projects
A new name for a growing clinic
Elite Total Wellness. A name and cross-shaped mark for a clinic that outgrew men's health, carried onto the storefront, mailers and scrubs.
Health → Wellness
A building with no name gets one
Altana on McLean. A name, identity and brand guide for a new Midtown building, plus construction and exterior sign designs.
A name of its own
A staffing brand that feels personal
Tailored Staffing. A warm identity used everywhere from the website to the pens on the table, with one site for employers and job seekers.
Employers + candidatesWhat branding clients said
★★★★★
“Michael and Alan definitely exceeded any and all expectations I had for creating a new brand for my business!”
★★★★★
“The end result speaks for itself. We couldn’t be happier with our restaurant’s rebrand! … Michael and Alan were great to work with. They were super responsive and always came to the table with ideas and solutions.”
Ed CabiagoSouth of Beale Restaurants★★★★★
“Michael, Alan, Cara, and Jorge have guided us smoothly through what could have been a tricky process. LAB were able to capture our firm's identity with both the brand refresh and website layouts.”
Matt V. SihvonenETFC Architects · Google review★★★★★
“LAB Digital helped redesign our business website while maintaining our look and feel that has spanned over 100 years. They also helped touch up an iconic logo with a modern day brand presence.”
★★★★★
“Michael and Alan are absolute PROS… They took care of us and the originality of our brand. We were very impressed!”
★★★★★
“Their creative work with my company’s website and branding not only improved our online presence, but also helped focus our marketing and sales strategies.”
Industries we've branded for
Here's where most of our branding work has landed so far.
- Restaurants: Arcade Restaurant, South of Beale and Corky's BBQ
- Law firms: J Smith Law, S.A. Jones Law, Timothy D. Bartell and Caperton & CampbellLaw firm marketing →
- Architecture: ETFC Architects and braganza design/ GROUPAEC marketing →
- Healthcare and wellness: Elite Total Wellness
- Real estate: Altana on McLean, and a collaborative refresh for Crosstown Concourse
- Professional services: Tailored Staffing, Skinner Technology Group and AKwireProfessional services marketing →
How a branding project works
We want a brand you'll still be happy with years from now, so we take our time on the mark and test it on real applications before anything gets final.
Questionnaire and interview
You fill out a questionnaire, then we sit down and talk through your business, your customers and what people already know you for.
Concepts on real applications
We show logo concepts on the things they'll actually live on, like a sign or a website, so the right direction is easier to see.
Revisions, type and color
We go through rounds of revisions until the mark is right, then choose the typefaces and the supporting color palette.
Applications, website and marketing
The brand goes onto everything that needs it, and usually straight into a new website and marketing that show it off.
Thinking about a new brand?
Send us your name and number. We'll call within one business day and look at what you have now together.
Rather talk? Book a 30-minute call or call 901-522-5002.
Branding FAQ
Still have a question? Call 901-522-5002.
Do you only do branding with a new website?
No. Elite Total Wellness and Altana on McLean were branding projects with no new site. Most clients do pair the two, since a rebuild is a natural time to update the brand.
Can you update our logo without starting over?
Yes, that's what a brand refresh is. For the Arcade's 100th birthday we touched up a logo Memphis has known for decades and kept the sign, the room and the history in the new look.
Can you help us name the business?
Yes. We named Elite Total Wellness when the clinic outgrew men's health, and Altana on McLean, a new building in Midtown.
What do we get at the end?
The full asset suite: your logo and its variations, color palette and typefaces, with every file you'll need and how to use each one. You also get a brand guide that puts it all in one place.
How much does branding cost?
It depends on whether you need a name, a full identity or a refresh, and how much messaging and how many applications come with it. After a 30-minute call we'll give you a fixed quote.
See how this fits with Memphis web design and digital marketing.
Thinking about a new brand, or a new site that needs one?
Book a 30-minute call. We'll look at what you have now, tell you what's worth keeping, and come back with a fixed quote.