From firm split to solo success: a strategic relaunch for a workers’ comp attorney

J Smith Law, PC came to Lab after splitting from a former partner — needing to build a new brand and client base under a fresh domain.

We’d previously helped grow their former firm to a top 3 Google ranking in two major Central Valley markets. When the partners divided territories, Lab supported both in re-establishing their presence — guiding each toward market-specific success without overlap.

For J Smith Law, the challenge was clear: a new URL, a narrowed geographic focus, and no SEO legacy to build on.

We delivered a modern, bilingual site with search-first architecture, clear value messaging, and conversion-focused design. The result? A move from page 6 to top 3 in her target market.

To accelerate traction, we added a targeted Google Ads campaign aimed at urgent workers’ comp searches — driving immediate traffic while organic rankings grew.

Results:
• From page 6 to top 3 on Google
• Clear SEO foundation and localized content
• Inbound leads through organic and paid channels
• A polished, professional site that helps a small firm in a competitive landscape