7 Website Problems that are Scaring Off Customers
This time of year is full of ghosts and goblins and all the scary things. However, you should leave the scares to your Halloween festivities and not on your website. Today we’re talking about seven website problems that are scaring off viewers.
Is your website not mobile friendly? It’s frustrating to land on a website using your phone or tablet, only to discover the site isn’t optimized to adapt to mobile devices. According to research, 57% of users say they won’t recommend a business with a poorly-designed mobile site. Plus, Google ranks websites based on their mobile adaptability as part of its metrics.
Does your website takes forever to load? Viewers and potential customers will leave a site if it doesn’t pull up quickly. According to 2018 research by Google, 53% of mobile users leave a site that takes longer than three seconds to load. Bottom line, slow load speed is a killer.
Is your website is totally out of date? Website content that is woefully out-of-date suggests that you don’t care. Customers expect to see up-to-date info, not a blog that hasn’t been updated since 2016. Do you still offer the products and services shown on your website? If not, it’s time to freshen up the content.
Is your website is hard to navigate? Usually, what we see most often are websites which leave visitors trapped in a labyrinth of links and navigation bars. We recommend not having more than seven 7 main tabs on your website’s main navigation. Use drop downs to organize big menus, and have them organized in a way that’s easy for visitors to find exactly what they’re looking for.
Does your website have a bad layout? Research shows it takes about 50 milliseconds for most people to form an opinion about your website. Even more, upwards of 38% of people will stop looking at a website if they find a website and its content unattractive. Don’t have your customers run away in horror, with bad colors and bad vibes.
Is your website not secure? In order for people to want to do business with you, they must feel that they can trust you. Use an SSL Certificate to secure your website—this is what adds the Green Lock in the address bar of your browser.
Further, make sure your billing information is up-to-date with your domain name provider; there’s nothing worse than going to a website to find a placeholder placed by the hosting/domain provider because someone let their service lapse.
Does your website seem not credible? Use real client testimonials and ratings from independent sources such as Google My Business profiles and Yelp to demonstrate credibility. Additionally, if your business has won a local award (such as Memphis’ Most), add it to your website. Show that you not only talk the talk, but walk the walk. Lastly, add a blog to your website. More than 80% of consumers trust information and advice they read on blogs.
Is your website on death’s door? Are your visitors coming to your site just to be scared away? Let LAB Digital help create a user-friendly, dynamic website for your business. Get in touch with us today to learn more.
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