How WISPR Systems’ Digital Presence Soared with LAB Digital Creative

At LAB Digital Creative, we specialize in crafting unique digital experiences that drive growth for our clients. One recent success story is our partnership with WISPR Systems, a Mississippi-based manufacturer of American-made drones. WISPR wanted to elevate their digital presence and strengthen their market position. Through a comprehensive website redesign and a full-scale digital marketing campaign, WISPR has seen remarkable growth in both inquiries and leads—an impressive 43% increase since launching their new site and marketing strategy. Here’s how we helped them achieve these results.

The Challenge

WISPR Systems approached us with the need for a modern, high-performance website that would properly represent the cutting-edge technology behind their drones. They also wanted a powerful marketing campaign to elevate their brand and increase their visibility within the competitive drone market. Our goal was to create a digital presence that would not only highlight WISPR’s innovative products but also convert visitors into leads.

The Solution

Website Design with a High-Flying Approach

• In-Depth Landing Pages for each drone model, payload, sensor, and customer group, offering detailed specifications and visuals to engage potential buyers.
• Bold Color Schemes of purples and blues, paired with high-end typography, reflecting the tech-savvy, future-forward brand image of WISPR Systems.
• Drone Videos in Live Operations that showcase the drones in action, giving site visitors a feel for the power and versatility of WISPR’s products.
• Calls-to-Action strategically placed across the site to guide users towards making inquiries or reaching out for more information.

The website, built with WordPress, allows the WISPR team to make easy updates, ensuring that their online presence stays fresh and relevant as their technology evolves.

Full-Service Digital Marketing Strategy

After launching the site, we provided WISPR with a comprehensive digital marketing campaign, which included:

• Social Media Advertising: We developed targeted ad campaigns to reach WISPR’s core audience, increasing visibility and engagement on social platforms.
• Google Ads Management: Our paid search strategies were designed to capture qualified leads, bringing WISPR to the top of search engine results for key drone-related queries.
• Event Promotion: We promoted WISPR’s presence at industry events, helping them connect with potential customers in person.
• Public Relations (PR): We worked to get the word out about WISPR’s innovative products through media outlets and press releases.
• Search Engine Optimization (SEO): Our SEO efforts ensured that WISPR’s website ranks highly on relevant search terms, driving organic traffic and inquiries.

The Results

Since the launch of their new website and marketing campaign, WISPR Systems has seen a 43% increase in inquiries and leads—a true testament to the power of an optimized online presence and smart digital marketing.

Conclusion

WISPR Systems’ success illustrates the value of a strong digital strategy. Whether through a website that offers a seamless user experience or a well-executed marketing campaign, LAB Digital Creative is proud to have played a role in WISPR’s growth. If you’re looking to elevate your brand and increase conversions like WISPR, we’d love to help you soar to new heights.