Revitalizing Tradition: How LAB Transformed ETFC Architects’ Digital Identity

LAB Digital Creative had the privilege of collaborating with Evans, Taylor, Foster, and Childress Architects (ETFC), Memphis’ oldest architecture firm, to breathe new life into their digital presence. With over a century of architectural excellence under their belt, ETFC sought a website that would reflect their rich history while positioning them for future growth. The result? A modern, clean design that celebrates their 115-year legacy and award-winning work.

The new website features a streamlined layout with crisp typography and plenty of white space, allowing ETFC’s architectural achievements to take center stage. Along with this fresh look, LAB Digital Creative introduced a bold logo and a contemporary color palette that reinforces the firm’s leadership in the Memphis architecture scene.

One of the standout features of the website is an interactive timeline, allowing users to explore ETFC’s contributions to the Memphis skyline over the years. A sortable portfolio enables prospective clients to browse the firm’s diverse projects, while flip-card tiles offer an engaging way to introduce the firm’s leadership and values.

Built on the WordPress platform, the website prioritizes SEO and ease of use, giving the firm full control over updating content and adding new projects. This forward-thinking approach ensures the site stays dynamic and reflective of ETFC’s ongoing influence in the architectural landscape.

While many architecture firms overlook the potential of a strong digital presence, ETFC’s revamped website has already paid off—within just 60 days of launch, the firm secured three new projects. This success highlights how a thoughtfully designed website can become a powerful tool in both showcasing a firm’s heritage and driving future growth.

By pairing modern design with user-friendly features, LAB Digital Creative ensured that ETFC’s new site not only honors their legacy but also sets them up for continued success in the evolving world of architecture.