LAB Digital Creative Serves up a new Website and Brand Elements for the iconic Arcade Restaurant

The Arcade Restaurant, an iconic Memphis restaurant institution known around the world, selected LAB to help them with a refreshed brand strategy and retro yet modern website design to celebrate their 100-year anniversary.

With the passing of the torch to the 4th generation of Zepatos family to own and operate the Arcade, it was important in our branding and web design to retain the history of the brand while giving it a fresh look that could be utilized consistently across their digital and print platforms.

LAB Digital Creative began our brand refresh with a digitization of the famous neon Arcade sign in front. From there, once we established the main logo, we helped them design new menus and signage to match the new brand. We even created a custom Snapchat filter for their 100th Anniversary Block Party event using the refreshed logo and anniversary banner.

We balanced retro illustrations with a modern sleek feel to create their new custom website design. No attention to detail was spared. We used custom elements of their interior design such as the boomerang decorations that have adorned their diner tables for over 50 years to help create the feel of being right in the restaurant online. A highly custom designed menu page with filters and a custom history page rounded out the personality of this fresh website design.

Functionality and user experience was also important. We needed to make sure it was easy for customers to browse the menu, book tables online with OpenTable, book events online, order food online through DoorDash, and shop their gift shop through e-commerce. We also made custom buttons on the mobile web design to help customers get in touch and find directions easily as tourists to Memphis are a large portion of the business.