Digital Marketing Services
We combine strategy, data and design to increase conversions and accelerate your business.
Our Digital Marketing Process
Create a Plan
The scientific method to our madness.
RESEARCH AND PLANNING
Getting to know your audience and market.
We really take the time to learn about your business, your industry, the competitive landscape and your target audience. Research and campaign planning are the bedrock of our digital marketing process for our ongoing clients.
GOAL PLANNING AND STRATEGY
Defining the goals and the playbook.
What are your competitors doing? How can you surpass them? What would best attract and convert the type of customer you want? We ask a lot of questions to define what your goals are and how best to achieve them. We develop a plan and strategy to position you for success.
Creating visual and written assets.
Compelling content is the megaphone that today’s businesses and organizations use to communicate with customers, no matter the medium. Content must be genuinely interesting and well-produced. Whether a headline for an online ad or a video shared on social media, we partner with the best copywriters, illustrators, designers, photographers and videographers to ensure we create truly compelling, engaging content.
MEASUREMENT AND ANALYSIS
We develop our digital marketing campaigns to target your audience and achieve your business goals. Measuring key performance indicators tells us how effectively we’re hitting our goals and delivering real-world results. We use third-party tools to report our results and use those results to continually refine and optimize our campaigns.
Search Engine Marketing / Pay-per-click Advertising
Pay-Per-Click Advertising is among the fastest ways to drive targeted traffic to your website in a cost-effective way.
Are you missing out on potential business because your site can’t be found on Google? Is your competition getting that traffic because your customers can’t find you? We can help you be seen by the customers that help your bottom-line.
Search Engine Optimization
Increase your search engine rankings and drive the traffic that will ultimately generate revenue for you.
Is your business missing out on potential business because your website isn’t being found? Are your competitors getting that traffic and business instead? Time to raise your search engine visibility and be found.
Support your marketing goals through targeted and relevant messaging.
It’s easy to get excited about the latest and greatest social media and digital marketing trends out there, but sometimes the tried and true tactics are the best. We strongly believe that email marketing remains a truly effective way to reach your audience.
Social Media Advertising
Reach your audience where they spend time and engage them with compelling content.
In addition to organic Social Media Marketing, paid Social Media Advertising is a savvy way to reach new customers based on geographic location, interests and social indicators.
What is Digital Marketing?
Digital marketing refers to marketing products and services via digital channels. This type of marketing includes internet marketing and non-internet digital platforms such as mobile phone marketing. Social media marketing, search engine marketing, and display advertising are also types of digital marketing.
Benefits of Digital Marketing
Digital marketing allows small businesses to reach their targeted audience for an affordable price. This type of marketing encourages brand loyalty and drives online sales.
A well-planned digital marketing campaign costs much lower than traditional marketing methods and delivers better results. Rich media content can go viral and make a brand name famous in a short amount of time. When that happens, online sales skyrocket.
By creating a digital product or service, sales happen quickly because consumers can make a purchase using just a few clicks rather than going to a brick-or-mortar store or making a phone call.
Mobile Phone Marketing
Digital marketing through apps on mobile phones is a highly effective form of marketing, because just about everyone owns a mobile phone these days. A company can literally reach any market in the world using mobile phone apps.
Television and print advertising reach only a select group of individuals, whereas digital marketing can reach people on a global level. An app can be designed to appear in search engine results for popular keywords, and can link to an online store that allows consumers to make purchases quickly and easily.
In order to sell products and services over the internet, a business first needs a website. Our full service digital marketing agency offers ux design, web design and web hosting to our clients to ensure maximum success.
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LAB DIGITAL CREATIVE
LAB DIGITAL CREATIVE