Social Media Advertising
Reach your audience where they spend time and engage them with compelling content.
In addition to organic Social Media Marketing, paid Social Media Advertising is a savvy way to reach new customers based on geographic location, interests and social indicators.
Each social media platform has its own strengths and limitations. We analyze your target audience and market to determine the best platforms to meet your goals. An intelligent social media advertising campaign allows you to target to your audience on the platforms that are personal to them, where they express their interests and connect with friends and family. While running campaigns, we constantly measure and track progress, refine and recalibrate as we go and apply what we learn to future iterations and campaigns. We pair intelligent social media advertising with well-designed landing pages to maximize results.
Engage More. Communicate Better.
Using social media to market your business and brand is one way to maximize your online reach and the exposure you are capable of receiving. With social media marketing, you can effectively communicate with your target audience — taking advantage of every potential opportunity to gain new followers, to answer customer questions or complaints, and to thank your loyal customers for their glowing reviews.
What is Social Media Marketing?
Social media marketing is the act of marketing and advertising an idea, business, or brand with the use of a social media platform. Some of the most popular social media platforms used to market both startups and existing corporations include Facebook, Instagram, Twitter, and Pinterest.
Using social media provides you with an entire platform to garner a following, allowing you the ability to keep in touch with users who have a genuine interest in supporting you and the products or services you provide. Using social media effectively generates quality leads and sends brand loyalty through the roof.
How Can Social Media Marketing Help Your Business?
Social media marketing has the power to drive traffic to websites while converting leads into sales with the right campaigns. Some of the most notable ways social media marketing is put to use for businesses and brands alike include:
- Boosting brand awareness
- Increasing conversion rates and lead generation rates
- Boosting a website’s SEO, or search engine optimization
- Increasing web traffic
- Creating an identity for a business or brand in any market and industry
One of the biggest advantages of launching a social media marketing campaign using platforms such as Facebook and Instagram is the ability to implement A/B testing to learn more about your target audience and demographics.
A/B testing is a way to test various subject lines, imagery styles, and CTAs (calls to action) within one campaign to better understand how to communicate and relate to those who wish to learn more about your business (without overspending).
Social Media Marketing for Memphis Businesses
Working with a full-service agency who specializes in social media marketing in Memphis is highly recommended to get the most bang for your buck with each campaign you launch. Professionals who offer full-service solutions are well-versed in social media platforms, A/B testing, and tracking each individual campaign you choose to launch with different social networks. A full-service agency is recommended if you are new to marketing and want to maximize your advertising budget.
Understanding how social media marketing works is essential for growth when building a business and brand online today. With the right marketing plan and assistance from professional marketers, solidify your brand’s place online in any market, regardless of the level of competition you are facing.
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LAB DIGITAL CREATIVE