Search Engine Marketing

Memphis Pay-per-click and Search Engine Marketing that get results.

Are you missing out on potential business because your site can’t be found on Google? Is your competition getting that traffic because your customers can’t find you? We can help you be seen by the customers that help your bottom line.

Pay-per-click advertising is among the fastest ways to drive targeted traffic to your website in a cost-effective way. You can reach new leads and begin creating new customers.

Pay-per-click advertising is measurable – you will know how much you paid for each click, what you are you spending every day and ultimately cost per conversion.

Search Engine Marketing (SEM) is highly targeted. Instead of spending money on scattershot forms of advertising, SEM allows you to target the exact people searching for your product or service.

LAB Digital Creative is your resource for targeted, cost-effective, results-getting Search Engine Marketing campaigns. We’d love to put together a campaign for your business.

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How Does SEM Fit into Your Digital Marketing Strategy?

There’s no one way to generate all the search traffic and leads your business needs to grow. Instead, establishing your company’s online presence and building a strong brand requires a dynamic set of tools.

If you’ve only been leveraging SEO, then you’re missing out on the advantages of a full Internet marketing package. The work behind search engine marketing (SEM) does take SEO into account, but with a larger framework in mind.

SEO and SEM

The work can start with new keywords, but it’s not all about leading prospective customers to your website. SEO helps your website achieve higher rankings for a specific set of keywords, while SEM actually helps answer specific search queries. Also, you can consider SEM as the promotion of your brand.

You can also consider it to be a way to give your prospects exactly what they’re looking for: By creating pay-per-click ads that lead to highly specific landing pages, you save the customer time and convince them more readily that your product or service is exactly what they need.

Your business is more than a digital place where people go. The analytics that we capture, the online presence we build and the target audience reached make SEM suitable for every business that exists. Relying on SEM allows you to bypass the slow growth of SEO.

What you might know as “organic traffic” is just what its name implies: Search rankings that rise or fall depending on user behavior. That slow, lagging process may take years to give you the results you need. SEM marketing speeds up the process, bringing targeted traffic to you.

How Can SEM Help My Business?

It makes sense to diversify your plan, leaving no stone unturned when it comes to your online marketing. In SEM marketing, your consumer is qualified as a buyer before they’ve even found your message. Imagine being able to control the entire positioning of your brand. We consider this “intentional conversions.”

At the same time, you can have an SEO campaign going to improve your search rankings and/or a social media marketing campaign to engage with your customers. With a cohesive online marketing strategy, it all comes together beautifully.

What do you want to tell your readers, and what actions do you want them to take? Let us help you tell your story, place effective calls to action and generate more leads. Contact us today to get started with SEM.

Want the winning formula?