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Who We Are

Through a collaborative and results-driven process, we develop the winning website design, digital marketing, and branding solutions to help businesses achieve their marketing goals.

We design and build websites, digital marketing campaigns, and brands that help your company shine.

LAB Digital Creative develops modern websites and powerful digital marketing strategies for businesses in Memphis and beyond. Experienced, creative and innovative, LAB’s talented team of designers and digital marketers helps clients of all sizes achieve their marketing goals and turn prospects into profits. From branding and logos to website design and SEO campaigns, LAB fulfills small- to-medium-sized businesses’ design and marketing needs with affordable, customized website design and branding.

Meet our Founders

Alan Hudgins

Co-Founder & Creative Director

Alan Hudgins is Co-Founder and Creative Director of LAB Digital Creative. With more than a decade of experience in design and technology, Alan brings a wealth of knowledge to companies and clients who seek innovative and transcendent design skills. For more than five years, he worked for a leading website design company based in Memphis, Tennessee, providing leadership and oversight for the development team as well as has created and maintained websites for a number of national, regional and local clients.

Alan immerses himself in all facets of design and technology, keeping up with the latest trends to not only lead his clients to success but also to implement strategic initiatives within his organization. Specifically, he concepted and created a web design product for small- to medium-sized business who sought custom web design at a more affordable price point. Between 2015 when the product launched until 2019, nearly 40 clients took advantage of the platform, allowing organizations to have a strategic web presence without the price tag of a larger web design agency.

His ability to understand and address clients’ critical marketing needs, especially within the realm of branding and web design, has allowed him to provide impeccable results to clients of all sizes for more than a decade.

When not immersed in design work for his clients, you can find Alan relaxing in the South Main Arts District of Memphis, where he resides. He’s passionate about cars, architecture and design, travel, and bourbon.

Michael Newsome

Co-Founder & President

Michael Newsome is Co-Founder and President of LAB Digital Creative. He began his career in banking, managing various bank branches and providing leadership for up to eight employees. A seasoned business professional with more than a decade of business and management experience, he has accumulated a solid base of leadership, business development, management, community relations development and operations management expertise.

In 2016, Michael transitioned his career to marketing, specifically within the website design and digital marketing space, as Chief Operating Officer of a Memphis-based web design company. He has been able to channel his passion for technology into helping his clients with innovative and strategic marketing solutions that help them achieve both financial and organizational success.

Throughout his tenure with the company, Michael grew the team as well as revenue and sales, introducing new digital marketing revenue streams and developing deep partnerships with other agencies.

In 2019, Michael co-founded LAB Digital Creative with co-founder and Creative Director, Alan Hudgins. Michael’s vast experience in sales, banking, finance, operations and management has allowed him to build a strong, innate ability to lead teams, develop strategies and execute complex marketing and business plans for a wide range of national, regional and local clients.

Michael holds a B.S. in Business Administration with a concentration in Finance from Christian Brothers University. A native of Memphis, he’s passionate about improving the city through various initiatives and is a 2014 graduate of Leadership Memphis. He also enjoys supporting his neighborhood, the South Main Arts District.

Clients We've Worked With

Our Values


LAB is loyal to its clients, its mission, its values and its goal to provide top-notch marketing services to companies.


You’re on a deadline and so are we. We meet and exceed expectations and hold ourselves to the highest standards so that you can achieve your goals.


You need a bold website and digital marketing strategy, and we’re here to deliver. We stay abreast of industry trends and will push the limits on what you can do to achieve results.


“The end result speaks for itself. We couldn’t be happier with our restaurant’s rebrand! We completely rebranded our logo, website, signage, fonts, etc, and they perfectly match our goals as a brand. Michael and Alan were great to work with. They were super responsive and always came to the table with ideas and solutions. I can’t recommend them enough!”

Ed Cabiago, South of Beale Restaurants

“My favorite thing is that they were able to take my vision for my company and make it a reality for me.”

Krista Brown, Tailored Staffing

“The process of working with them was perfect.”

Joshua Nelson, Emotional Ideas

“LAB Digital Creative have been great to my company throughout out the whole our whole web redesign. I would recommend them to any company looking to transition to a modern website!

Dalton Goolsby, Cetacea

“Michael and Alan are absolute PROS…They took care of us and the originality of our brand. We were very impressed!”

Kelcie Zepatos, Arcade Restaurant

“The team from LAB did an excellent job! Their creative work with my company’s website and branding not only improved our online presence, but also helped focus our marketing and sales strategies.”

James Hardin, Light Improvement Technologies

“I enjoyed collaborating with them during the design process, and Michael and his team are always really responsive when I need help making updates to the website. I’d recommend them for any web project you need done.”

Eli Perkins, TASCO

“Michael and Alan definitely exceeded any and all expectations I had for creating a new brand for my business! … My business is a complicated model, they broke it down and rebuilt it like the professionals they are! I would highly recommend working with LAB Digital Creative on your next project!”

Tina Brown, Elite Total Wellness

“Lab Digital Creative was a pleasure to work with while creating my website and company brand. Michael really listened to me on the direction I wanted to take the company and over delivered on the final product. I can’t recommend them enough.”

John Waston, GSM Import

“LAB Digital Creative did an excellent job redesigning and executing our newest website, They introduced us to the Shopify platform and held our hand through the entire process. We would recommend their creative and digital services to anyone looking to upgrade their current web platform.”

Julie Lansky, Lansky Bros. Clothier

“LAB Digital helped redesign our business website while maintaining our look and feel that has spanned over 100 years. They also helped touch up an iconic logo with a modern day brand presence. Their skilled team met with us and walked us through the process from beginning to end. Highly recommend.”

Michael Zepatos, Arcade Restaurant

“LAB’s team not only helped me build my brand’s logo and beautiful, functional e-commerce site, they helped me understand a deeper marketing strategy of how I sell my product to my prospects.”

Colby Bowen, Bowen Promotion

“LAB takes the time to understand your product and the services that go with it and designs a website that easily and beautifully communicates what you offer to potential clients.”

Fran Glasco, SouthVault Smart Surveillance

“The guys from LAB did an excellent job. Their creative work with my company’s website and branding not only improved our online presence, but also helped focus our marketing and sales strategies.”

James Hardin, Light Improvement Technologies

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