Who We Are

Through a collaborative and results-driven process, we develop the winning website design, digital marketing, and branding solutions to help Memphis and Mid-south businesses achieve their marketing goals.

We design and build websites, digital marketing campaigns, and brands that help your company shine.

LAB Digital Creative develops modern websites and powerful digital marketing strategies for businesses in Memphis and beyond. Experienced, creative and innovative, LAB’s talented team of designers and digital marketers helps clients of all sizes achieve their marketing goals and turn prospects into profits. From branding and logos to website design and SEO campaigns, LAB fulfills small- to-medium-sized businesses’ design and marketing needs with affordable, customized website design and branding.

Our Values


LAB is loyal to its clients, its mission, its values and its goal to provide top-notch marketing services to companies.


You’re on a deadline and so are we. We meet and exceed expectations and hold ourselves to the highest standards so that you can achieve your goals.


You need a bold website and digital marketing strategy, and we’re here to deliver. We stay abreast of industry trends and will push the limits on what you can do to achieve results.

Our Leadership Team

Alan Hudgins and Michael Newsome

Alan Hudgins

Co-Founder & Creative Director


Alan Hudgins is Co-Founder and Creative Director of LAB Digital Creative. With more than a decade of experience in design and technology, Alan brings a wealth of knowledge to companies and clients who seek innovative and transcendent design skills. For more than five years, he worked for a leading website design company based in Memphis, Tennessee, providing leadership and oversight for the development team as well as has created and maintained websites for a number of national, regional and local clients.

Alan immerses himself in all facets of technology, keeping up with the latest trends to not only lead his clients to success but also to implement strategic initiatives within his organization. Specifically, he concepted and created a web design product for small- to medium-sized business who sought custom web design at a more affordable price point. Between 2015 when the product launched until 2019, nearly 40 clients took advantage of the platform, allowing organizations to have a strategic web presence without the price tag of a larger web design agency.

His ability to understand and address clients’ critical marketing needs, especially within the realm of branding and web design, has allowed him to provide impeccable results to clients of all sizes for more than a decade.

When not immersed in design work for his clients, you can find Alan relaxing in the South Main Arts District of Memphis, where he resides. He’s passionate about cars, architecture and design, travel, and bourbon.

Michael Newsome

Co-Founder & President


Michael Newsome is Co-Founder and President of LAB Digital Creative. He began his career in banking, managing various bank branches and providing leadership for up to eight employees. A seasoned business professional with more than a decade of business and management experience, he has accumulated a solid base of leadership, business development, management, community relations development and operations management expertise.

In 2016, Michael transitioned his career to marketing, specifically within the website design and digital marketing space, as Chief Operating Officer of a Memphis-based web design company. He has been able to channel his passion for technology into helping his clients achieve success through innovative and strategic marketing solutions that help them achieve both financial and organizational success.

Throughout his tenure with the company, Michael grew the team as well as revenue and sales, introducing new digital marketing revenue streams and developing deep partnerships with other agencies.

In 2019, Michael co-founded LAB Digital Creative with co-founder and Creative Director, Alan Hudgins. Michael’s vast experience in sales, banking, finance, operations and management has allowed him to build a strong, innate ability to lead teams, develop strategies and execute complex marketing and business plans for a wide range of national, regional and local clients.

Michael holds a B.S. in Business Administration with a concentration in Finance from Christian Brothers University. A native of Memphis, he’s passionate about improving the city through various initiatives and is a 2014 graduate of Leadership Memphis. He also enjoys supporting his neighborhood, the South Main Arts District.

Clients We've Worked With

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