Bigger is Better Unless You’re a Business Logo
It’s one of the most common requests we get at LAB. When building a new website, some clients inevitably want their logo to be bigger. But contrary to almost every other aspect of life, bigger is not always better in logo layout. Unlike a bigger car, which can offer more room for more passengers, or a bigger house which can serve up more room for stuff, a bigger logo often serves to crowd the scene.
In that sense, a great logo is a little bit like a great steak. You don’t expect that prime cut of Wagyu to be the size of Texas, do you? Ditto with your website’s logo.
Often, we find that the misconception that “bigger is better” with logo layout often boils down to a few key client desires that are rooted in a good place, but require a little more clarification.
It’s important to consider where you have your website hosted for several reasons:
1 You want to increase brand recognition
A bigger logo means your brand is more likely to be remembered, right? Not necessarily. You see, your logo is only a small part of your brand. Yes, it is an essential part of your company’s identity, but it is by no means the most memorable.
Think about the last major company you know of that changed their logo. Visa, Pizza Hut, and Disney have all changed their logos this year. Did you even notice?
Probably not, because when you think about those companies, you think about their services. You think about your credit card, a deep dish pizza coming hot to your door, and all of those colorful movies your kids or nieces and nephews are obsessed with.
The same goes for your business. Whether you’re a restaurant or a workout studio or a creative agency, customers are more likely to associate your brand with your service instead of your logo.
2 Your business is your baby
Letting go is hard. We get it. It’s one of the main reasons customers hover over their logo like the last piece of banana pudding at Central BBQ. But here’s the thing—you’re paying us to hover for you.
It’s our job to design a layout that fosters great care for your brand. Because you’ve hired LAB, you’re free to let go. Don’t worry, we’ll bring the dessert to you when it’s done. No need to stand and wait.
3 Your logo doesn’t need to do the heavy lifting
We often find that clients aren’t giving their customers enough credit. Listen, if people have come to your website, they’re likely smart enough to figure out what you do. In fact, it’s our job to make sure that within three or four seconds, they understand the fundamentals of your business.
Your logo doesn’t have to do that job. You’re not painting it on the side of a moving truck; you’re using it as a supplemental accessory to your website. Think of your logo as the cherry on top of the sundae. Yes, it’s nice to look at, but it’s not actually supposed to do any of the heavy lifting. That’s up to the rest of the dish.
4 What makes a great logo placement?
That’s where the real meat and potatoes of logo design comes into play. An exceptional logo should feature a customer-first design. It should take very little time to interpret and it should be clean, simple and unique.
Design elements that are unique to your industry—an ink pen, a paintbrush, a fork and knife—those should provide value and deliver meaning within the design.
Lastly, let’s talk about white space. We began this blog by talking about the common turn-of-phrase, “Bigger is better.” And while we aren’t believers in that axiom, we are believers in another, “Less is more.”
When it comes to logo layout and placement, it’s crucial to give that logo room to breathe. White space is one of the best ways to accomplish that goal. Less clutter around your logo means more room for your website visitors to digest it. And the less that logo encroaches on other design elements, the more impactful it can be.
Co-Founder & Creative Director
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LAB DIGITAL CREATIVE
LAB DIGITAL CREATIVE