Fraud Blocker

LAB Launches new a Direct-to-Consumer Air Conditioning eCommerce Website — BuyAirDirect

Are you familiar with Warby Parker’s model for buying glasses? Or perhaps Casper’s take on buying mattresses? BuyAirDirect is bringing the same type of direct-to-consumer model to buying an air conditioner for your home.

BuyAirDirect’s founder and CEO, Mike Wilson, is a 20-year veteran in the HVAC industry. Prior to founding BuyAirDirect, Mike served as Vice President and General Manager of one of the top 10 largest heating and air-conditioning providers in the country. Needless to say, Mike knows heating and air inside and out. Mike strongly believes in doing right by his customers each and every time. That’s why he started BuyAirDirect. And BuyAirDirect will allow customers to save significantly over traditional HVAC retailers.

LAB Digital Creative built the BuyAirDirect eCommerce website to be clear and easy-to-use as well as effectively communicate the brand’s values. The brand wanted to convey transparency in selecting a unit, which is carried out in a map and guide for helping homeowners select the right size system for their unique climate. Easy of use was paramount in the design so that consumers have a frictionless journey from browsing and learning to ordering and receiving their unit. This eCommerce website is built atop the industry standard platform for security, reliability and robustness.

The LAB Digital Creative team is excited to announce this website launch for BuyAirDirect. Do you need an eCommerce site? Get in touch with us and let us help build one for you.




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