Our Process

01

DISCOVER

First, we take the time to get to know you, what makes your business unique, who your customers and target audiences are and who your competitors are. We seek to understand what your needs are and what would make a meaningful impact for your business.

02

DEFINE

After listening and gaining an understanding of your business, market, audience and competition—we deploy that into key goals that will drive the design process. We put together a project plan, timeline, schedule deliverables and budget proposal.

03

DESIGN

Here’s where the magic happens. The goals and insight gained earlier in the process go to work and turn into visual designs. From website wireframes (rough sketches that show how content elements will be arranged) to overall theme design, calls-to-action and more.

04

DEVELOP

In the development phase, we take the design and build it out into a functioning website. We code your new site into existence and build pages, then add your text, images, videos and other content. Then, we integrate analytics and social media.

05

DEPLOY

In this phase, we finish loading the website’s content, test all the links and functions, then optimize and test it across browsers and devices. After our pre-launch process, we configure your domain and launch your new website.

06

DRIVE GROWTH

After launching, your new website goes to work for you, attracting new customers, informing people and being a constant online presence and pipeline for your business. With the addition of a digital marketing campaign, we can drive valuable traffic to the site.

Ready to Accelerate Your Business?

LAB DIGITAL CREATIVE