Altana on McLean Naming and Logo Design

It only seemed fitting that Memphis-based website design firm LAB Digital Creative was chosen to create a name and logo for a new mixed-use building in Midtown—Altana on McLean.

Altana on McLean is a new mixed-use rental/apartment building with retail/office space on the ground floor located on McLean Avenue, north of Parkway, across from Snowden School.

The project is being led by real estate developer and local businessman Eduardo Sanchez Borja. In addition to Altana, he has his hands in several other local businesses and projects. Austin Magruder at PKM Architects beautifully designed the building.

LAB went through an extensive process to create a name that perfectly communicated the positioning of the new project. The name “Altana” communicates height, but also sophistication and high quality. The logo embodies the imagery of a mountain, yet also contains an “A” and a “M”.

Using a bold and modern color scheme, the color palette translates the uniqueness of the project, and the typography complements the colors with bold and versatile lettering.

PROJECT DESCRIPTION

It only seemed fitting that Memphis-based website design firm LAB Digital Creative was chosen to create a name and logo for a new mixed-use building in Midtown—Altana on McLean.

Altana on McLean is a new mixed-use rental/apartment building with retail/office space on the ground floor located on McLean Avenue, north of Parkway, across from Snowden School.

The project is being led by real estate developer and local businessman Eduardo Sanchez Borja. In addition to Altana, he has his hands in several other local businesses and projects. Austin Magruder at PKM Architects beautifully designed the building.

LAB went through an extensive process to create a name that perfectly communicated the positioning of the new project. The name “Altana” communicates height, but also sophistication and high quality. The logo embodies the imagery of a mountain, yet also contains an “A” and a “M”.

Using a bold and modern color scheme, the color palette translates the uniqueness of the project, and the typography complements the colors with bold and versatile lettering.

Branding & Logo Design

Color and Typography Palette

Construction Sign / Coming Soon Banner

Exterior Signage Design

Naming and Brand Development Presentation

Brand Guide Book

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