🐖 Corky’s BBQ – eCommerce Website Design

A Memphis classic gets a smokin’ hot mobile-first site that drives online orders and real-world traffic.

Corky’s BBQ is a Memphis institution with decades of BBQ tradition and a loyal fan base across the South and beyond. Their team came to Lab to modernize their outdated site — making it easier to buy online, find a nearby restaurant, and stay connected with the brand they love.

We designed and developed a fully custom eCommerce experience tailored to Corky’s needs:

• Mobile-first everything: Designed from the ground up for thumb-scrolling BBQ cravings.

• “My Corky’s” location-aware tools: Visitors are automatically shown their closest Corky’s for dine-in, carry-out, or catering.

• Enhanced food menu: Toggle categories and rich dish imagery make browsing effortless.

• Streamlined checkout: Friendly visuals (like the “Magic Marbles” shipping indicator) guide users through the purchase process.

• Brand refresh: A new “Pig and Crown” emblem, updated color palette, and rustic textures bring Memphis charm into every pixel.

📈 The Results

This redesign didn’t just win hearts — it delivered real impact:

• ↑ More Online Orders: A faster, clearer checkout flow led to a noticeable uptick in eCommerce sales.

• ↑ More Foot Traffic: The location-aware experience increased in-store visits and catering inquiries.

• ↑ Better Search Rankings: Strategic SEO work helped Corky’s rank higher for BBQ-related keywords and location-specific searches.
  (See how we approach SEO strategy →)

Corky’s is now serving BBQ with a side of digital firepower — and customers are eating it up.

🐷 What Corky’s Said

“The new site completely redefines how customers shop and interact with us online. It feels like Corky’s — just faster, easier, and more fun.”
— Yolanda Bowles, Director of eCommerce, Corky’s BBQ