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Corky’s BBQ eCommerce Website Design

Corky’s BBQ is world-famous for their mouth watering ribs and barbeque. Corky’s has multiple locations across the Southeast and a substantial BBQ shipping operation as well as a consistent presence on QVC. After a long life, their old website was starting to become outdated. To enhance their online presence and visibility, Corky’s tapped LAB to design a new eCommerce website to improve user-experience, generate more sales online and drive more diners in the restaurants.

The design of the website reflects Corky’s Memphis heritage using smoky charred wood textures, bold, ephemeral typography and color palette to give the website a rustic and authentic feel. The look and feel was a complete overhaul of Corky’s visual language and introduced the ‘Pig and Crown’ emblem to the brand.

The website was designed with a particular focus on customers using their phones to visit the site. The entire website is designed to provide an optimal user-experience and look great no matter what size device is viewing it.

To encourage more visitors and diners to eat in the restaurants, we included a restaurant-locator feature that uses the users location to serve the nearest location. The sidebar mini-menu has quick links for the nearest restaurant location that includes Driving Directions, Food Menu, Order Carryout, Order Delivery and a Location Details button.

The food menu features toggle categories so it’s easy to find items on an extensive menu. The menu has images of dishes sprinkled in to entice upsells and purchases.

The eCommerce feature of the website is seamlessly integrated and makes it easy for Corky’s fans to find the barbecue they love and have it shipped to them. An enhanced checkout sequence makes buying online and reordering quick and easy.

PROJECT DESCRIPTION

Corky’s BBQ is world-famous for their mouth watering ribs and barbeque. Corky’s has multiple locations across the Southeast and a substantial BBQ shipping operation, as well as a consistent presence on QVC. After a long life, their old website was starting to become outdated. To enhance their online presence and visibility, Corky’s tapped LAB to design a new eCommerce website to improve user-experience, generate more sales online, and drive more diners in the restaurants.

The design of the website reflects Corky’s Memphis heritage, with smoky char wood textures, bold ephemeral typography and color palette to give the website a rustic and authentic look and feel. The look and feel was a complete overhaul of Corky’s visual language, and introduced the ‘Pig and Crown’ emblem to the brand.

The website was designed with a particular focus on mobile users. The entire site is designed to provide an optimal user-experience, and look great no matter what sized device is viewing it.

To drive more visitors and diners to eat in the restaurants, we included a restaurant-locator feature that uses the users location to serve the nearest location. The sidebar mini-menu has quick links for the nearest restaurant location that includes Driving Directions, Food Menu, Order Carryout, Order Delivery, and Location Details buttons.

The food menu features toggle categories so it’s easy to find items on an extensive menu. The menu has images of dishes sprinkled in to entice upsells and purchases.

The eCommerce feature of the website is seamlessly integrated, and makes it easy for Corky’s fans to find the barbecue they love and have it shipped to them. An enhanced checkout sequence makes getting checked out quick and easy.

HOMEPAGE DESIGN

FOOD AND DRINK MENU PAGE DESIGN

eCOMMERCE CHECKOUT SEQUENCE

HOMEPAGE ON MOBILE

‘My Corkys’ Location-Based Menu

‘Magic Marbles’ in-cart Upsell Animation

Cart/Checkout Page

Food Menu Layout

‘Pig and Crown’ Emblem

Bottlecap Styled Logo

Corky’s Ribs & BBQ Website Design Moodboard

Corky’s Ribs & BBQ Website Color Palette

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