Crosstown Concourse Website Development

Crosstown Concourse, originally one of 12 Sears & Roebuck distribution centers throughout the U.S., is a symbol of rebirth and a national model for what has become known as a “vertical village.”

Crosstown reopened its doors in 2017 after sitting dormant for more than two decades, thanks to a group of passionate Memphians who forged through an almost indomitable feat.

Now, the building houses everything from a coffee shop to a gym, a health care organization to a high school. Not to mention, you can live upstairs in one of the building’s high-rise apartments.

With Crosstown’s growth and popularity, its current site had become challenging to navigate and difficult to maneuver on the backend.

Therefore, the non-profit organization engaged with Memphis-based LAB Digital Creative to help design a more streamlined, user-friendly site.

Highlights of the new website design include:

• Extensive wireframe development and UX design
• “Card Mapping” to simplify the page structure
• A brand refresh in collaboration with local illustrator Tom Martin for visual design
• Robust calendar of events completely branded to Crosstown Concourse
• Live Instagram feed on the homepage
• A dynamic “Mega Menu” that gives users many options without being overwhelming and cumbersome
• Custom developed on WordPress for easy content management and a dynamic user experience.