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ETFC Architects Brand Refresh & Website Design

LAB Digital Creative partnered with Evans, Taylor, Foster and Childress Architects, Memphis’ oldest architecture firm to create a new and fresh website design, as well as new brand identity. The result is a striking, modern design that uses crisp typography and ample white space to highlight the firm’s impressive 115-year legacy of award-winning architectural design. Alongside a bold new logo and color palette, we developed key features like an interactive historical timeline showcasing notable Memphis buildings, a sortable portfolio of its work and flip-card tiles that introduce users to the firm’s principles.

Developed on WordPress with a focus on SEO, the site empowers the firm to easily add new projects, ensuring the content stays fresh and relevant as they continue shaping the Memphis skyline. Although most architecture firms don’t consider their websites to be priorities, Evans, Taylor, Foster and Childress has already landed three new projects in the first 60 days of its website launch.

PROJECT DESCRIPTION

LAB Digital Creative partnered with Evans, Taylor, Foster and Childress Architects, Memphis’ oldest architecture firm to redesign its website and create a fresh new brand identity. The result is a striking, modern design that uses crisp typography and ample white space to highlight the firm’s impressive 115-year legacy of award-winning architectural design. Alongside a bold new logo and color palette, we developed key features like an interactive historical timeline showcasing notable Memphis buildings, a sortable portfolio of its work and flip-card tiles that introduce users to the firm’s principles.

Developed on WordPress with a focus on SEO, the site empowers the firm to easily add new projects, ensuring the content stays fresh and relevant as they continue shaping the Memphis skyline. Although most architecture firms don’t consider their websites to be priorities, Evans, Taylor, Foster and Childress has already landed three new projects in the first 60 days of its website launch.

HOMEPAGE DESIGN

ABOUT OUR FIRM PAGE

HISTORICAL TIMELINE PAGE

PROJECT PORTFOLIO

HOMEPAGE ON MOBILE

NEW LOGO BEFORE AND AFTER

Michael, Alan, Cara, and Jorge have guided us smoothly through what could have been a tricky process. LAB were able to capture our firm’s identity with both the brand refresh and website layouts. They were incredibly quick turning around schemes, comments, and revisions; communication as a whole was top notch throughout. We are looking forward to working with LAB as our brand continues to grow and evolve over time.

Matt V Sihvonen, AIA, NCARB

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