Wallace Group Home & Loan Real Estate Website Design

Wallace Group Home & Loan is a real estate firm based in Arlington, located just northeast of Memphis. They specialize in providing top-notch services for home buying, selling, and financing. They rely on their digital platform, gowallacegroup.com, which provides comprehensive information and interactive services to its clients.

To stay relevant, the company engaged a LAB to perform a light brand refresh and create a new website. Features of the new include searchable real estate listings, an in-depth neighborhood guide, and a stunning visual design.

Challenge

The Wallace Group aims to cater to a diverse customer base with varying needs, from exploring properties and understanding the local real estate market, to accessing financing options. The challenge is to harmonize a plethora of content and provide a superior user experience that promotes customer engagement and conversion.

Additionally, the team needs to subtly refresh the brand without disrupting its existing identity and client perception. The objective is to breathe new life into the brand while ensuring continuity and familiarity for the customers.

Solution

Searchable Real Estate Listings: The new website features a comprehensive, real-time searchable real estate listing service. This feature allows visitors to filter and sort properties based on a variety of factors such as location, price, size, among other preferences. This required IDX integration with Memphis Area Association of Realtors database.

In-depth Neighborhood Guide: To aid home buyers in making informed decisions, an in-depth neighborhood guide was integrated into the website. This guide provides detailed information on the many neighborhoods and suburbs of the Memphis Metro area, including schools, amenities, and other local attractions, allowing prospective homeowners to find communities that best suit their lifestyle.

Stunning Design: The website design agency focused on creating an interface that is not only visually pleasing but also functional and easy to navigate. The design employs modern principles, high-resolution images, a carefully chosen color scheme, and optimal use of white space to guide users seamlessly through their online journey.

Light Brand Refresh: A subtle brand refresh was conducted to infuse modernity into the brand while maintaining its established identity. Minor adjustments were made to the logo and color palette to portray a more modern, vibrant and upscale brand image.

The Results

Users greatly appreciate the real estate listings and neighborhood guide features. These features have made the property search process more efficient and personalized, leading to a substantial increase in inquiries and conversions.

The light brand refresh has successfully injected a fresh appeal to the brand while preserving its existing customer trust and recognition. The refined aesthetics have drawn positive feedback, significantly boosting the brand’s online presence and appeal.