South of Beale Logo and Website Design

PROJECT DESCRIPTION

A favorite of the Downtown Memphis South Main Arts District, South of Beale, or SOB as it’s affectionately known, is owned and operated by Ed and Brittany Cabiago. Not only is it a staple in the Downtown Memphis area, but it’s LAB’s preferred after-work Happy Hour spot.

With an innovative and clever food menu, SOB recently opened a second location in East Memphis, where Interim restaurant was located previously. In addition, the Downtown location moved to a new stylish space next door in a renovated, historic building.

SOB wanted a refreshed brand (logo) design and a new website to go along with it. Memphis-based web design and digital marketing firm, LAB Digital Creative was up to the challenge.

LAB developed a fresh new logo that reflected a modern, contemporary and upscale vibe. The logo mark stylistically recalls the restaurant’s name by pointing to the cardinal direction south for South of Beale. A playful, clever secondary set of ‘passport stamp’ logos was developed for both the South Main and East Memphis locations.

The new website is feature packed with a modern vibe and is designed specifically to be used primarily on mobile devices. The food and beverage menu is designed to be intuitive and includes color-coded markings for vegan, vegetarian and gluten-free options. The website also includes full-integration with the online reservation platform, Resy.

With the new website, there is an increased emphasis on showing users the options for private dining at both restaurant locations.

LAB is proud to launch this new site for our favorite dinner and happy hour spot and to see South of Beale’s growth in Memphis.

Ready to have a custom web design that reflects your brand’s identity? LAB is here to help. Contact us today.

A favorite of the Downtown Memphis South Main Arts District, South of Beale, or SOB as it’s affectionately known, is owned and operated by Ed and Brittany Cabiago. Not only is it a staple in the Downtown Memphis area, but it’s LAB’s preferred after-work Happy Hour spot.

With an innovative and clever food menu, SOB recently opened a second location in East Memphis, where Interim restaurant was located previously. In addition, the Downtown location moved to a new stylish space next door in a renovated, historic building.

SOB wanted a refreshed brand (logo) design and a new website to go along with it. Memphis-based web design and digital marketing firm, LAB Digital Creative was up to the challenge.

LAB developed a fresh new logo that reflected a modern, contemporary and upscale vibe. The logo mark stylistically recalls the restaurant’s name by pointing to the cardinal direction south for South of Beale. A playful, clever secondary set of ‘passport stamp’ logos was developed for both the South Main and East Memphis locations.

The new website is feature packed with a modern vibe and is designed specifically to be used primarily on mobile devices. The food and beverage menu is designed to be intuitive and includes color-coded markings for vegan, vegetarian and gluten-free options. The website also includes full-integration with the online reservation platform, Resy.

With the new website, there is an increased emphasis on showing users the options for private dining at both restaurant locations.

LAB is proud to launch this new site for our favorite dinner and happy hour spot and to see South of Beale’s growth in Memphis.

Ready to have a custom web design that reflects your brand’s identity? LAB is here to help. Contact us today.

HOMEPAGE DESIGN

FOOD AND DRINK MENU PAGE DESIGN

Branding & Logo Design

Color and Typography Palette

Tagline Development

Insignia Logo—”Southward Facing Compass”

Location Specific “Passport Stamp” Logo

Location Specific “Passport Stamp” Logo

South of Beale Brand Moodboard

Logo in Exterior Signage

Logo Used on Tablescape

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